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About This Session

Your users are telling you exactly what they think of your product — every click, scroll, and abandoned cart is a data point. In this session, we'll work through Datadog Product Analytics live, using a real e-commerce demo to show product owners and marketers how to go from high-level engagement overviews all the way to Session Replay, Heatmaps, A/B testing with Experiments, and user segmentation — without needing to touch a performance dashboard or file an engineering ticket to get answers.

Learning Objectives

  • Understand how Product Analytics provides a purpose-built, business-focused lens on user behavior within the Datadog platform.
  • Analyze user journeys, measure funnel conversion, and investigate friction points using Pathways, Funnels, Heatmaps, and Session Replay.
  • Design and evaluate A/B tests with Datadog Experiments to connect product changes directly to measurable business outcomes.
  • Segment your audience, explore user behavior by group, and surface insights in shareable dashboards using User Profiles, Segments, and the Analytics Explorer.

language

english

Availability

1 available

length

60 minutes

Taking things to the next level

Introduction to Real User Monitoring

An introduction to how Real User Monitoring can provide insights into end user behavior

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