Thousands of customers love & trust Datadog
Ensure that media content and ads reach users without delay
Successful media sites rely on complex, highly scalable infrastructure to ensure that requests can be served in mere milliseconds—and prevent the delays that lead to viewer exits. Ensuring the health and performance of that infrastructure requires visibility into dynamic, multi-faceted systems including content delivery networks, datastores, and application code. Datadog brings together data on application performance, infrastructure health, and user experience so media companies can ensure that all their digital properties are performing as designed.
“In terms of time, on a daily basis, Datadog eliminates a lot of the back and forth with the media owners to find out what is going on.”
- Mark Chadwick, CTO, Vistar Media
High-profile events such as new content releases or breaking news stories put web infrastructure under strain and increase the likelihood of user-facing issues. Datadog eliminates blind spots via simple instrumentation libraries for web application code and 350+ built-in integrations with infrastructure technologies. With comprehensive visibility into their systems, engineers can run capacity planning analyses, historical comparisons, load tests, and game day exercises to prepare the site for a traffic surge. Datadog stores historical data for 15 months so media companies can analyze previous traffic spikes, as well as machine learning–based forecasting algorithms that predict future resource usage.
Datadog's code-level instrumentation captures granular website events like ad clicks or media plays in real time. Engineers can drill down to view the on-site actions and user experience metrics for individual customers, or analyze which media assets are loading slowly to identify bottlenecks. All KPIs can be graphed on Datadog dashboards to track how users are interacting with content or to analyze the performance of a customer’s media buy.
Datadog allows media companies to make their aggregated KPIs available to third parties, such as content providers or advertising partners, via read-only dashboards. Datadog’s publicly shareable dashboards include robust visibility controls and automatically update in real time.