Maintaining customer trust amid growing complexity
Posten Bring is reshaping what reliable delivery means in the Nordics. Every day, millions of customers across Norway, Sweden, and Denmark count on them to deliver packages on time and with full transparency. That level of trust translates into scale, with more than 100 million packages being delivered every single year. For Posten Bring, every successful delivery is an opportunity to strengthen this trust and every delay is a risk to that relationship.
To meet these expectations, Posten Bring has transformed from a traditional mail service into a technology-driven logistics leader. The company now orchestrates a sophisticated, hybrid environment with 250+ IT systems, 30+ parcel terminals, and infrastructure spanning Azure, Oracle Cloud, and on-prem environments, all working together to keep goods moving smoothly and to protect customer trust.
As Posten Bring’s digital footprint grew, so did the challenge of maintaining visibility into its IT systems. Monitoring was fragmented and, as a result, signals were inevitably missed. During high-demand periods like Cyber Monday—when parcel tracking APIs handle up to 33 million calls per day—even minor blind spots could create ripple effects across operations. When IT issues impacted deliveries, customers noticed before internal teams did. This reactive mode slowed deliveries, increased operational risk, and added pressure during peak seasons.
Rather than accept these limitations, Posten Bring took action. They set goals to improve customer service: eliminate silos, gain end-to-end observability, and give every team the data they need to anticipate and prevent problems, especially during moments that matter most.
Datadog helped them realize that vision.
Built for scale, tuned for precision
Today, Posten Bring uses Datadog to monitor IT that powers its entire logistics ecosystem, from backend systems and third-party APIs to physical sorting machines and online customer-facing services. With Datadog Application Performance Monitoring (APM), Infrastructure Monitoring, Logs, Real User Monitoring (RUM), and Synthetic Monitoring, teams get a unified, real-time view of operations across all environments.
In terminal control rooms, Datadog dashboards display live parcel flow. In the Network Operations Center (NOC), alerts automatically trigger ITSM workflows to keep teams ahead of incidents. And with Datadog’s ML-powered capabilities, Posten Bring detects anomalies early and before they disrupt end-user experiences. “With Datadog, we don’t just see problems, we prevent them,” says Arne Erik Bertzen, CIO for Posten Bring. “And that means we can deliver faster, smarter, and with more confidence, for every customer, every day.”
During peak periods, this operational clarity helped Posten Bring prevent 1–2 major incidents per day (that previously would be undetected and disrupt customer service), maintain uptime under extreme load, and keep deliveries on track when demand surged.
To extend this visibility to logistics operations, the company developed “My Terminal,” a Datadog-powered internal monitoring solution that gives production staff real-time insights into machine and network performance. By surfacing custom metrics and linking alerts directly to on-site displays, teams on the ground can act immediately, reducing both mean time to detect and mean time to resolve.
“With Datadog, we've empowered production users to monitor their own systems and act on issues right away. This real-time visibility helps them resolve problems faster and keep operations running smoothly.”
Rajesh Subuddi
Product Owner, Posten Bring
Results that drive the business forward
The impact has been substantial, not just for IT, but for the business as a whole. With better insight and faster response times, Posten Bring has:
- Increased availability from 99.52% to 99.92%
- Cut critical incidents by 75%, major incidents by 68%, and minor ones by 37%
- Reduced change freeze days from 100 to 35, with a goal of 20
- MTTR dropped from hours to mere minutes (critical for peak periods like Christmas)
- Improved visibility into real-time customer experience with RUM
- Strengthened team alignment and agility through shared data
These improvements translate directly to a smoother customer experience, with more accurate delivery windows, fewer delays, and greater confidence in every interaction.
“Datadog isn't just another tool—it's part of how we run the business. From IT teams in the NOC to operators on the floor, it gives everyone the same real-time view and helps us keep services reliable at scale.”
Raguparan Mahesparan
Director of Technical Solutions, Posten Bring
Leading with insight
Posten Bring isn’t stopping at operational excellence. They’re turning observability into a strategic advantage.
The company is planning to expand coverage to 100% of systems, deepening visibility into their Oracle Cloud environment, integrating with 3P tools like SAS Institute, and exploring weather-aware forecasting models that proactively inform customers about potential delays. Combining the data from Datadog and other systems (e.g., ERP and financial systems), the company is planning to forecast how today’s order volume will affect revenue and resource needs weeks from now. This helps the company avoid bottlenecks, reduce costs, and plan smarter for the future.
Datadog also accelerated Posten Bring’s modernization projects. With visibility across both legacy and new platforms, the company rolled out critical functionality with stability and confidence, something that would have taken far longer without Datadog’s support.
Posten Bring’s success isn’t defined by the platform they chose, it’s defined by how they used it. They built the right processes. They rallied their teams. And they made observability a cornerstone of how they deliver excellence at scale.
“Every late delivery erodes trust. We're using data to stay ahead of problems, protect expectations, and deliver the best possible experience for our customers.”
Arne Erik Berntzen
CIO, Posten Bring
