Delivery Hero - PedidosYa
Founded in 2009, PedidosYa is a member of the Delivery Hero group and the market leader for online
food ordering in Latin America. With an innovative web and mobile app, PedidosYa gives users access to
12,000 restaurants across six countries in the region.
Challenges with scaling threat detection workflows
Identifying fraudulent and malicious activity is crucial when it comes to meeting service level objectives.
At PedidosYa, the security team encountered a new challenge when the company introduced free food
vouchers for new users. Users were creating several accounts from different IP addresses in order to
receive multiple vouchers, but this behavior was difficult to pinpoint and prevent at scale. The team’s
threat detection workflow at the time involved manually creating firewall detection rules for every domain
they operate, which was grueling, time-consuming, and required lots of maintenance. And as fraudulent
activity increased, it became impossible to create individual rules for every IP address that needed to be
blocked. This process led to a month-long delay in detection, which gave the malicious actors enough
time to achieve their goal.
“In the last week we identified 37,000 unique users. We would not have been able to detect this fraudulent activity in real time in such an effective manner without Datadog Security Monitoring.” Santiago Rosenblatt, Head of Information Security, Pedidosya
PedidosYa’s requirements for a real-time security monitoring solution
The security team at PedidosYa realized they needed to speed up and automate security detection and
analysis in order to prevent fraudulent activity. So, they started looking for a flexible security solution that
detects outliers, automates detection rules, and gives quick visibility into the user’s security posture.
PedidosYa ultimately selected Datadog because it offers customizable, out-of-the-box threat detection
rules that facilitate comprehensive security analysis of malicious patterns across the entire tech stack.
These flexible detection rules identify a wide range of attacker techniques in real time and are mapped
to the MITRE ATT&CK framework. And because Datadog Security Monitoring is fully integrated with
the rest of the Datadog platform, users can correlate a potential threat with relevant application and
infrastructure monitoring data in order to quickly triage security alerts.
Additionally, Datadog’s extensive tagging system allows users to group security signals in logical ways,
such as by service, region, or IP address. For example, users can view high-level metric data for a
particular security signal, and then use tags to zero in on a security group or region. These tags can also
be used to create graphs based on filtered or aggregated metrics. This ability to group and visualize
security data streamlines the threat detection process for complex systems, such as the one at PedidosYa.
Datadog Security Monitoring also comes equipped with expert-built, out-of-the-box dashboards that
provide overviews of all security-related data. The IP address overview dashboard is particularly useful
for troubleshooting malicious activity patterns like the one identified at PedidosYa, as it enables users to
correlate IP addresses with security signals, events, and a variety of log types in a single pane of glass.
Security at PedidosYa today
Datadog played an important role in securing PedidosYa by detecting outliers and malicious patterns
in real time. The security team was able to create customized rules in our simple rules editor—without
using a query language. These rules require minimal setup and maintenance, and they also apply to all
of PedidosYa’s domains automatically, which has dramatically accelerated their workflow.
Datadog’s tagging system has also enabled the PedidosYa team to filter and group security signals
by specific attributes, such as a URL path. This ensures that PedidosYa is able to identify which user
accounts could be connected to a brute force attack or fraudulent activity—and to block the associated
IP addresses at the same time. They are then able to triage the security signal to the owner of the service,
who can investigate further.
By using Datadog, PedidosYa eliminated the month-long detection delay that was hampering their efforts
to curb fraudulent activity in their large-scale system. After implementing Datadog Security Monitoring,
PedidosYa’s Head of Information Security, Santiago Rosenblat, said, “Datadog was a complete upgrade
from our previous security tools. We are able to work with DevOps now in a unified monitoring and
security platform.” Single users can no longer create multiple accounts in order to redeem multiple free
food vouchers, and PedidosYa is able to focus on what matters most.