Press Kit | Datadog

Logos & Press Kit

Official Datadog resources for digital and printed materials

Datadog Company Name

Our company name is “Datadog”: one word with only the first letter capitalized (i.e., “Data Dog” and “DataDog” are incorrect).

We call the dog in our logo “Bits.” Bits comes in two configurations: vertical and horizontal. Always use the vertical version unless the horizontal version is absolutely necessary.

Primary: Vertical

Secondary: Horizontal

Logo Usage

Bits should always be white. We have two variants of the logo that you can use, depending on the background color.

White logo (on purple background)
White logo (on purple background)
Purple logo (on white background)
Purple logo (on white background)
White logo (neutral/dark background)
White logo (neutral/dark background)

Logo Usage Don’ts

We ask that you keep Bits looking his best. Please don’t invert the colors of the logo or modify the logo in the other ways outlined below.

misuse of datadog logo example #1
Don’t invert white logo
misuse of datadog logo example #2
Don’t invert purple logo
misuse of datadog logo example #3
Don’t modify color of logo
misuse of datadog logo example #4
Don’t alter the ratio of mark and type
misuse of datadog logo example #5
Don’t contain logo in a box
misuse of datadog logo example #6
Don’t use a gradient
misuse of datadog logo example #7
Don’t alter the aspect ratio
misuse of datadog logo example #8
Don’t contain logo in a shape
misuse of datadog logo example #9
Don’t outline logo

Datadog Purple

PMS: Violet C
HEX: #632CA6
RGB: R:99 G:44 B:166

Press Kit