Our company name is “Datadog”: one word with only the first letter capitalized (i.e., “Data Dog” and “DataDog” are incorrect).
We call the dog in our logo “Bits.” Bits comes in two configurations: vertical and horizontal. The vertical version is preferred.
Bits should always be white. We have two variants of the logo that you can use, depending on the background color.
White logo (on purple background)
Purple logo (on white background)
White logo (neutral/dark background)
We ask that you keep Bits looking his best. Please don’t invert the colors of the logo or modify the logo in the other ways outlined below.
Don’t invert white logo
Don’t invert purple logo
Don’t modify color of logo
Don’t alter the ratio of mark and type
Don’t contain logo in a box
Don’t use a gradient
Don’t alter the aspect ratio
Don’t contain logo in a shape
Don’t outline logo
PMS: Violet C
RGB: R:99 G:44 B:166