Our company name is “Datadog”: one word with only the first letter capitalized (i.e., “Data Dog” and “DataDog” are incorrect).
We call the dog in our logo “Bits.” Bits comes in two configurations: vertical and horizontal. The vertical version is preferred.
Bits should always be white. We have two variants of the logo that you can use, depending on the background color.

White logo (on purple background)

Purple logo (on white background)

White logo (neutral/dark background)
We ask that you keep Bits looking his best. Please don’t invert the colors of the logo or modify the logo in the other ways outlined below.

Don’t invert white logo

Don’t invert purple logo

Don’t modify color of logo

Don’t alter the ratio of mark and type

Don’t contain logo in a box

Don’t use a gradient

Don’t alter the aspect ratio

Don’t contain logo in a shape

Don’t outline logo
PMS: Violet C
HEX: #632CA6
RGB: R:99 G:44 B:166