Press kit | Datadog
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Logos & Press Kit

Official Datadog resources for digital and printed materials

Datadog Logo

We call the dog in our logo "Bits." Bits comes in two configurations: vertical and horizontal. The vertical version is preferred.

Vertical

press datadog white logo

White logo (on purple background)

press datadog purple logo

Purple logo (on white background)

Horizontal

press datadog white logo

White logo (on purple background)

press datadog purple logo

Purple logo (on white background)

Logo Usage

Bits should always be white. We have two variants of the logo that you can use, depending on the background color.

press datadog white logo

White logo (on purple background)

press datadog purple logo

Purple logo (on white background)

press datadog neutral logo

White logo (neutral/dark background)

Logo Usage Don'ts

We ask that you keep Bits looking his best. Please don't invert the colors of the logo or modify the logo in the other ways outlined below.

misuse of datadog logo example #1

Don't invert white logo

misuse of datadog logo example #2

Don't invert purple logo

misuse of datadog logo example #3

Don't modify color of logo

misuse of datadog logo example #4

Don't alter the ratio of mark and type

misuse of datadog logo example #5

Don't contain logo in a box

misuse of datadog logo example #6

Don't use a gradient

misuse of datadog logo example #7

Don't alter the aspect ratio

misuse of datadog logo example #8

Don't contain logo in a shape

misuse of datadog logo example #9

Don't outline logo

Datadog Purple

PMS: Violet C
HEX: #632CA6
RGB: R:99 G:44 B:166

Press Kit

Headshot: Olivier Pomel, Co-Founder and CEO
Headshot: Alexis Le-Quoc, Co-Founder and CTO
Headshot: Amit Agarwal, Co-Founder and CPO
Co-Founders
Datadog HQ, Lobby
Datadog HQ, views
Bits: Datadog mascot
Product screenshot: infrastructure metrics
Product screenshot: Datadog APM
350+ vendor-supported integrations
Datadog logo
Executive bios